Hello. I’m Lorena.

I’m a Chicago northside native, now a west suburbs family gal raising two rugrats (my heart & soul), currently on the hunt for the right shihtzu rescue to join our family, and always chasing down the best food Chicagoland has to offer, big and small hidden gems alike.

That same curiosity of digging past the surface to find what actually makes something great, is what I always aim to bring to a brand.

What I fix: Brands that have outgrown their own consistency, whether through acquisitions, growing teams, or fast scaling, where the visual story stops matching the business behind it.

How I approach it: I build brand systems, turning inconsistent visuals into clear, cohesive identities across print, digital, and campaigns. I ask why are we doing this, who is it for, and what outcome do we want before I execute.

The outcome: Teams that move faster because the brand does the thinking for them, and audiences who stop, feel something, and act, no matter the industry.