Hello. I’m Lorena.

I’m a creative leader with a hands-on design background and 10+ years of experience shaping brand strategy, managing cross-functional campaigns, and delivering high-impact visuals across digital and print. My work spans SaaS, public sector, and retail—blending creativity with strategy to connect brands with their audiences in meaningful ways.

From branding and campaigns to websites and bilingual communications, I craft work that resonates, aligns with business goals, and drives measurable results. I thrive on collaboration, problem-solving, and creating communications that make a lasting impact. Let’s connect!